Dutch denim brand Denham Jeans have recently expanded their means of offering their wares to the world by opening a new Denham flagship store in Amsterdam this May. Located at Hobbemastraat 8 near the famous P.C. Hooftstraat shopping area in Amsterdam, this store becomes the 3rd Denham shop in the city.

Custom jeans service (left); sake bar in-store (right)

This shop has become the flagship store of the brand, showcasing the entire Denham collection throughout the three-story building. The basement is dedicated to the gentlemen’s wares, the first floor includes only the ladies collection and the ground floor presents a mix of garment and accessories. Most important here though is the inclusion of Private Wardrobe, an exclusive concept. In this area shoppers have access to limited and unique Denham products not offered in  any other part of the world.

First floor, women collection

Every detail of the store has been meticulously designed to fit the brand concept as Jason Denham and his creative team left nothing to chance in offering the customer a uniquely Denham shopping experience.

Ground floor impression

Limited pieces at the Private Wardrobe (left), customer service convenience (right)