In an attempt to break away from the norms of traditional retail structures, Knickerbocker Mfg. Co. has set out to redefine the way we shop. A new business model dubbed ‘The Cutting Room’ allows consumers access to a consistent stream of new and unique product throughout the year instead of being limited to biannual releases.

Based on a pre-sale concept, garments are offered at reduced price points before the manufacturing process even begins, essentially funding the release of any given product line. It’s difficult to say whether this idea will gain any traction but it’s definitely worth considering, especially with the introduction of monthly payments plans, which should appeal to cost conscious shoppers. Obviously there are risks here, too, but without risk innovation would suffer.

Check out what’s currently on offer at the Knickerbocker website.