Diving Into the World Of Fake And Faulty Raw Denim
We explore the world of cleverly (or poorly) crafted denim forgeries, which have become an immense challenge for many successful brands and companies.
Ruedi began collecting raw denim in 1973 and formally opened the Jeansmuseum in Zurich in 2002 to hold his entire collection. When he's not fixated on raw denim, he works as a geographer and is passionate about nature, mountains, jogging, and skiing.
We explore the world of cleverly (or poorly) crafted denim forgeries, which have become an immense challenge for many successful brands and companies.
In this series fo denim fades, we take notice of denim that is worn by the same person and share a number of patterns and characteristics.
Thanks to The Jeans Museum, over 12,000 beloved denim items have found a safe place to survive for ever in a real-life exhibit.