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Fade Friday – John Marcelo’s Daily Fade Journal

This week’s Fade Friday features John Marcelo and his incredibly well documented photo journal/blog.  The concept is dead simple – he wears a pair of Unbranded Japanese raw denim (14.5 Oz) and each day and week of 2011, he documents how the jeans have evolved.  Although he is just 4 months in, he has taken probably 700-1000 photo’s of the process thus far; each of exceptional quality and detail.

We’ve featured a few of John’s photos below but strongly urge all you denim heads to keep a watch on his blog and journey over the year.  It really is amazing to see how this process is documented on a day-to-day basis (even though we’re still waiting for a photo of John smiling…kidding ;)).  Big props again to you, John – keep up the good work, can’t wait to see Day 365!

You can follow John Marcelo on twitter (@WithoutWash), like his Facebook Page, check out his blog (www.withoutwash.com), or email him if need be (john [at] withoutwash [dot] com).

Note: Interested in picking up a pair of Unbranded Denim? Head over to our sister store, rue + state!

The Goods – Arrival (Unbranded should be giving this to you for free!) Day 1 Day 14 End of Week 2 Day 33 Day 43 End of Week 6 End of Week 6 Day 55 (rain or shine!) End of Week 8 End of Week 11 Day 87 End of Week 13 Day 103 End of Week 16