Similar to last week, this week’s Fade Friday shines the spotlight on a label that we’ve yet to bring attention to. Founded in 2005, Allevol began as merely a project when husband and wife, Taka and Anna Okabe, felt the simple need to create something special.
The duo had already settled in London, UK for five years; and knew whatever they would create would be a result of three factors – their passion for American vintage clothing, strong interest in European culture, and ability to source Japanese materials. Most importantly, however, their garments would have to possess an “evolutionary” element.
Thus, it only made sense for their first garment to be a pair of denim jeans, bearing the name Allevol. A combination of “All” & “Evolve”, Allevol strives to produce comfortable, durable everyday garments that will age as well they will hold up.
We’ll get into more detail in a future article – getting to the goods…
- Name: Allevol Slim 002
- Weight: 14.6 Oz.
- Fit: Slim, low rise, slowly tapered from knee
- Denim: Japanese red selvedge, 100% cotton
- Length of Wear: 1 year
- Number of Soaks and Washes: 1 each
Photos – BEFORE
Photos – AFTER