Truly understanding what really goes into denim and the complex process behind it is no easy feat. Whether it’s the mention of the machinery terminology or the sight of a massive denim mill, most are rendered intimidated and turn their attention elsewhere.
Thankfully, we have help. Roy, Self Edge, Cone Mills, and director Kellen Dengler recently came together up to tell the story behind Roy‘s upcoming new denim (and in melodic fashion too). If you haven’t already, watch their video below.