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EVISU Gold Edition Denim – Lunar Year of the Snake

EVISU, in celebration of the arrival of the Year of the Snake, have created its own styled take on the Snake tribute piece by creating a jean with conflicting traditional and modern design details. This is a unique one-off piece containing several firsts from EVISU to ensure that this is a jean that will never be replicated or matched. Similar to their 2012 Year of the Dragon denim, this is a true one-time celebration piece.


The Year of the Snake Celebration Jean from EVISU



Snakeskin Pattern Detailing



Gold Rivets, Button Fly and Leather Patch


Red Stitching

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Limited Edition Box Set

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The design team at EVISU was clearly charged with drawing off the brand’s rich heritage and premium quality indigo selvedge denim while bringing in the snakeskin pattern as a core theme. The team started with the ‘Daicock’ design, working in the snakeskin pattern they created printed onto leather to give the pattern a sense of depth and realism. This printed leather is skillfully sewn to the back of the jean to allow for the natural curve and fit of the jeans.

The designers also highlight the brand’s traditional use of the color red, bringing in a striking red stitching as a nod not just to their own heritage, but also to the rich significance of red in Chinese culture.

The celebration and prosperity that red stands for has always been a central theme in Chinese New Year celebrations. EVISU also have used a great deal of gold elements to add to the theme of celebration within these jeans.

Particularly, the button fly has been done in gold and is visible even when being worn, the golden rivets are created specially for these jeans with EVISU etched into the surfaces of each and the leather patch is golden with a unique stamp number to give the denim further personality.

The contrast between the red and gold elements and the traditional indigo make these jeans as much an art piece as a functional clothing piece.

These Lunar Year of the Snake denim are one of EVISU’s most important releases of the year and are being packaged as such. To mark their significance, the denim are packaged in a highly limited box set and limited to only 500 pairs made worldwide.

One of the purposes of this release is to show that a denim can be elevated to the level of a work of art, not only desirable to collect but also to be worn. Look for the box set to being its release in mid to late January 2013.


  • Name: EVISU Gold Edition Denim – Lunar Year of the Snake
  • Weight: 13.5 oz.
  • Denim: 100% Cotton, Japanese Unsanforized Selvage Denim
  • Fit: 2000 Fit Block
  • Available for: £495.00 at Evisu
  • Other Details:
    • Striking Red stitching throughout
    • Gold Button Fly
    • Gold Custom Branded Rivets
    • Gold Leather Patch
    • Comes in a limited edition box set

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