New Zealand-based company i love ugly has been making waves recently in the menswear game, working its way from obscurity to regular appearances on Hypebeast and similar style sites within a year. Making it in North America and Japan from a New Zealand origin is no small feat, but i love ugly were able to accomplish it.
To make it that much more surprising, until now their collection was missing a denim offering. Highly anticipated among those following the brand, they’ve finally turned this around and have released their first run of jeans.
While sometimes a jean added late into a fashion collection can seem forced, i love ugly recognize the art of crafting a perfect jean, explaining their pursuit with the following quote.
Jeans are a form of art, right down to the cut, style, colour, stitching and zippers. We’ve kept this in mind and used Japanese Selvedge Denim and assembled it in Beijing by skilled denim craftsman.
Given the way they’ve stormed through menswear, I see no reason not to expect them to become a well recognized force in denim in the coming months.
Unlike some standard denim models, i love ugly, has opted to pepper a range of details throughout this denim – including the additional pen pocket above the left pocket, back pocket loop, and triple stitched hem.
However, one department that they may need to rework is the sizing of the jean. They’re currently sized in a S/M/L/XL/XXL format, which gives the jean a more relaxed fit for most people. Of course, there’s always the option of sizing down a bit, but you’ll want to pay attention to the measurements section of the online store.
- Name: i love ugly Japanese Selvedge Denim
- Weight: 12 Oz.
- Fit: Tapered fit
- Denim: Japanese selvedge denim
- Further Details:
- Osaka lining
- Custom embossed button fly “when nothing goes right go left”
- Genuine leather patch “I Love Ugly denim – made to wear”
- Back pocket loop
- Coin pocket on right side
- Pen pocket on left side
- Embossed rivets
- Triple stitched cross hem
- Available at: i love ugly for $220.00 NZD