• Start Here
  • Shop

Fade Friday – Dior Homme 19cm Brut Denim (3 Years, 3 Washes)

Up on the docket for this week’s Fade Friday is a very special pair of Dior Homme 19cm Brut Denim courtesy of Spanish denim designer and jeanmaker, Iu Franquesa. Having logged many years at his father’s industrial laundry as a child, teenager, and young adult, Franquesa went on to study fashion and textile design and eventually acquire 10+ years of industry experience.

He purchased this pair of Dior Homme‘s back in 2006 while attending a trade show in Paris, France and proceeded to wear them extremely hard for nine solid months of business trips. Contrary to popular belief surrounding dry cleaning raw denim, Franquesa opted to have these dry cleaned three times (due to the pungent smell they developed) and repaired just as much.

As you can see, the denim has undergone a litany of repairs including patching a piece of yellow weft Kurabo denim over the yoke, as well mending the pockets and left knee with white plain lining and some black/red checker fabric. Unfortunately all good things must come to an end though so in 2009, Franquesa decided to retire his trusty Dior‘s.

Plain and simple, this pair of denim exudes hard work and superb fading. The thigh and knee areas are nearly completely white, which contrasts beautifully with its original indigo color; and the honeycombs are beautifully webbed but have still retained some of the jean’s original color.

Despite Dior is a major global brand, many do not typically associate them with denim. As the saying goes, the proof is in the pudding and  their reputation for great quality clothing continues into their jeans.

Aside from e is also an avid collector of vintage denim machines and different denim fabrics, Franquesa is working hard to launch his own handcrafted denim based in Barcelona, Spain. You can follow his progress via his Instagram account, @iuf.


  • Name: Dior Homme Jeans
  • Weight: 13 oz.
  • Denim: 100% Cotton, Made In Japan
  • Fit: Slim
  • Length of Wear: 3 years
  • Washes: Unknown
  • Where to purchase:

Photos – Before

Dior Homme 19cm Brut Denim

Photos – After

Fit - Dior Homme 19cm Brut Denim (3 Years, 3 Washes)






Original Hem v.s. Worn Hem


Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!