If we were to utter the words “New Zealand,” what would be the first thing to spring into your mind? Hobbits? Rugby? Sheep? When it comes to denim, there’s not much more too know than the legendary Kiwi, Ande Whall, right? Until recently, we might have answered rugby and agreed.
Family run and Auckland based menswear brand, Sly Guild, have taken a step into the unknown, becoming the first company to design and mill raw selvedge denim from within the borders of Aotearoa. The denim has been milled with a slight stretch and an impressively bold selvedge detail adding a little flair to the familiar dark indigo tone.
Over the last few months, Sly Guild have taken this first batch of New Zealand selvedge denim and transformed it into the Rest Pant, a Kiwi take on raw denim jeans. As co-creator of Sly Guild, Blair Konik describes it, the fit of the Rest Pant won’t feel as restrictive as a pair of skinny jeans.
The jean is designed to be applicable “whether you are working away in your workshop or skateboarding.” If it had to be described in a more formal manner, the Rest Pant is cut in a relaxed fit, tapering from the knee to the ankle, giving the denim a silhouette that looks both flattering and comfortable.
The Konik brothers, who created and operate Sly Guild, have built their brand upon a vision that puts to shame many other streetwear brands. As Blair Konik describes, from the birth of Sly Guild in 2007, the trio have invested a huge amount of time and money in order to manufacture their products the correct way.
“Everything is hand crafted in-house including our printed tees. In workshops where our product is made, you can find the top NZ designer labels, so our garments come from quality manufacturers. We are wanting to take this high quality approach to everyday streetwear but at an affordable price. Which is what has led us to our current foundation piece for the season – our Selvedge Denim Rest Pant.”
Through designing a pair of custom-milled, hand-crafted selvedge denim that retail for a price equivalent to approximately $140.00 USD, it seems that the duo has stuck to it’s word.
- Name: Sly Guild Raw Selvedge Denim Rest Pant
- Weight: 11.7 oz.
- Denim: Stretch selvedge denim
- Fit: Relaxed taper
- Other Details:
- Bold Selvedge Line
- Coin pocket cut on selvedge
- Contrast red YKK zipper fly
- Available at: Sly Guild for $180.00 NZD ($140.00 USD)