Though we’re admittedly late to the party on this release, French basic wear brand, A.P.C., unveiled their joint collection with Kanye West on Sunday, July 14th at 10:00AM. The release, aptly named the A.P.C. Kanye Capsule Collection, comes after weeks of speculation and rumours and consists of two pairs of jeans, three hoodies, and two t-shirts.
According to a recent post by A.P.C. founder, Jean Touitou, the two sides initially made contact over two years ago when West reached out to Touitou with hopes of picking his brain on how to get started in the Fashion industry. As the two became closer friends, the idea arose to partner together and produce a “small” range of collaborative pieces.
Or in Touitou’s full words:
Over two years ago, a visitor to the A.P.C. studio was announced to me as “Kenny”. He wanted my advice on the fashion industry; although I found such a request quite vague, as a mutual friend introduced us, I met with the guy. The guy talks, talks and talks and I was having a good time listening. He had nice manners and spoke about losing his mother in a surgery accident, about losing his girlfriend too, and about how difficult doing the right thing in fashion was. After a while, I was curious to know what this gentleman was currently doing in his life. I simply asked him: “May I know what your trade is, sir?” He took his shades down, so that finally I could see his eyes, and answered me: “I am a hip hop artist.”
At some point my crew informed me that his name was West, Kanye West. I introduced him to the A.P.C. design studio, and he kept asking how he could start something in that fashion industry. This is when we all advised him to start that something in France, and keep quiet about fashion noise while learning about it. Then later, as we became friends, he invited me to his recording studio at Hotel Meurice. At the time he was working with Jay-Z on an album, which wasn’t already named, Watch the Throne. Over the months, we kept hanging out and finally came up with the idea of doing a small capsule collection of clothes together. “Small” meaning that this capsule collection consists of a jean, a hoodie and a T-Shirt. Those are precious to me and to Kanye too, because it took time and thoughts to get there.
We know many may moan and groan and roll their eyes when hearing mention of either A.P.C. or Yeezus. However, given how radically different both parties are in their creative approaches, one can’t deny the eccentric lure of this release. A.P.C. is of course known for it’s minimal, ready-to-wear garments and subdued aesthetics, while West is (in)famous for his more loud and often disjointed sense of style.
In terms of the actual denims within the collection, deeming them as revolutionary or recommending them as “must-haves” would be a stretch. Aside from the red A.P.C. KANYE label, both the raw and stonewashed denim utilize A.P.C.‘s standard 13 Oz. Japanese raw denim and a wide hipped, skinny legged silhouette with low rise. This combined with the denim’s traditional hardware and construction, on the surface the value just doesn’t seem to be there.
Agree or disagree? Let us know your thoughts in the comments below. Also, be sure to hop over to REPOSITORY for a full rundown on the entire A.P.C. KANYE collection.
- Name: Kanye West A.P.C. Capsule Collection KANYE JEANS
- Weight: 13 Oz.
- Fit: Low-rise, wide hipped, skinny cut
- Denim: 100% cotton Japanese raw selvedge denim
- Selvedge: Red-line selvedge
- Available at: A.P.C. for $265.00 (note: currently sold out)
- Other details:
- Red A.P.C. KANYE label