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Denim Bruin 2013 Tradeshow In San Francisco, CA

When you put on an event that celebrates American-made denim and workwear goods in the heart of San Francisco – the birth place of American workwear – you’re bound to see all the heavy weights break out the best of the best.

Following up our re-cap of the Blue Archive, from August 1st – 3rd, Denim Bruin was presented by denimbro.com across several venues in San Francisco, CA. Each day highlighted a different shop and theme, and though we weren’t able to cover all three days, we were fortunate to attend a majority of the event.

Day 1 – LVC Presentation At The Atrium at Levi’s Plaza

We missed the opening day of Denim Bruin but gained a solid sense of the day after speaking to many attendees at The Atrium, where Levi’s hosted an amazing event. LVC brought out their archives and presented some of their most prized vintage and relic pieces for the audience to gawk over.

Some pieces on display date back to the 19th century – including some of earliest jeans ever created – and Levi’s clearly makes a strong effort of preserving these jeans and their workwear in pristine condition. Everyone we spoke to left the event saying it was not only an unforgettable presentation, but also the best start for the weekend ahead.

Day 2 – Michel & Charla Harris Repro Project At Jack/Knife


Entering into Jack/Knife Outfitters for Day 2, there was nothing but welcoming vibes and you couldn’t help but feel as if you were back in the 1920s. With drinks being served and great music, people were chatting throughout the small workshop. The shop had its own selection of historic denim pieces, which were framed on the wall or hanging down for display. Each piece had a person staring in awe of this workwear that came from the period of the 1850s to the 1920s (the Gold Rush).


In the very back of the shop, the work-space of Michael and Charla Harris displayed their amazing machines and multitudes of supplies. From this space, they have been creating reproductions of the famous pieces in their shop, as well as producing new original work.

The crowd that made it out for Day 2 broke out some of their finest vintage workwear; ranging from cable car hats to denim overalls and jeans. All of these products were made in the U.S.A. and worn by some of the best dressed denim connoisseurs I’ve yet to meet.

Day 3 – Shop Night at A-B Fits


Denim shop, A-B Fits, brought together myriad American-made workwear companies to show off their wares and have a meet-and-greet with Denim Bruin  goers. Some brands include Rising Sun Jeans, Rogue Territory, Railcar Fine Goods, UBI-iND, ROYHollows Leather, & Mastersons HQMG; and also on display were a selection of stunning photos from photographers, Farhad Samari and Cory Peihowicz.






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