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Fade Friday – A/B P.I Hagberg & Co. 19 Oz. (1 Year, 1 Soak)

Following up the first pair of women’s raw denim to make an appearance on last week’s Fade Friday, we keep the momentum going and debut our first pair of raw jeans from Sweden’s A/B P.I Hagberg & Co. Submitted on our forum by user PederBohme, this pair of high contrast 19 Oz. was worn for one year and endured just one soak.

In case you’re unfamiliar with A/B P.I Hagberg & Co., the company was founded as a workwear denim brand in 2011 by the late serial entrepreneur, Per-Ivan Hagberg. As a sister label of K.G.A.T. and DunderdonHagberg largely draws on heritage inspiration for it’s denim and strikes the balance between a contemporary fit and traditional construction.

The company offers two denims – the 12 Oz. and 19 Oz. – which both use Japanese denim in a regular tapered cut and incorporate several unique features; such as hand-hammered copper rivets, reinforced back pockets, a hidden iPhone pocket, and triple needle sewn yoke. Sadly, as A/B P.I Hagberg & Co.‘s founder passed away late last year, it’s uncertain what the future holds for this young, yet promising, Swedish company.

If you’d like to take a closer look at these Hagberg 19 Oz.‘s, feel free to hop over to the original thread on our forum.


  • Name: A/B P.I Hagberg & Co. 19 Oz.
  • Weight: 19 Oz.
  • Fit: Tapered
  • Length of Wear: 1 Year
  • Number of Washes: 1 Soak
  • Other Details:
    • Hand-hammered copper rivets
    • Reinforced back pockets
    • Hidden iPhone pocket
    • Triple needle sewn yoke

Photos – Before

P.I Hagberg 19 Oz.

Source: Norse Store

Photos – After

Fit - A/B P.I Hagberg & Co. 19 Oz.


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