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EVISU Hong Kong Concept Store Launch

Out of all the Japanese brands arising in 1980s Osaka, EVISU is without a doubt the one that has experienced the most dynamic growth. From its origins as a vintage-inspired brand that founder Hidehiko Yamane started to re-construct the golden age of American jeans, EVISU gradually grew and transformed over time to become a world-famous brand best known for their eye-catching street style.

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But their newest flagship store EVISU Hong Kong, located in the epicenter of the shopping metropolis, brings the various aspects of the brand’s identity together, under one roof. Their forward-thinking streetwear edge is most conspicuous, but the new store also offers a uniquely interactive experience with regards to EVISU‘s denim.

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For the first time, they’ve presented the option for consumers to experience a custom-order experience, in which a visitor can choose from denim, fits, and details to create a truly unique pair of jeans. Considering EVISU‘s style – which is far more adventurous than many Japanese repro brands – this opens the door to considerable create potential.

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Unlike many Japanese repro brands, which sometimes appear almost embarrassed of their Japanese identity, they’ve merged a distinctly Japanese aesthetic into their fall/winter collection, balanced against the works of Insa, an English street artist, and designer Alex Noble.

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The fifth floor even houses an exclusive cocktail bar that takes their distinct approach beyond the realm of fashion and into the real world.

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Whether or not EVISU‘s bold style appeals to the western raw denim enthusiast or prefer a more conservative approach to fashion, there’s no doubt that the influential brand’s flagship store is a must-visit location for denim heads living in or visiting Hong Kong.

Source: SuperFuture