As we all know, Naked & Famous have a tendency to churn out innovative, yet perhaps ridiculously laughable, new products. There’s no doubt that the majority of their products (yes, including that scratch’n sniff pair of jeans) are aimed at a completely different target market than the products of artisan denim producers such as Momotaro and The Flathead.
However, that’s not always a bad thing. The brand, largely due to their accessible price point, is viewed as a gateway to the raw and selvedge denim industry and if it weren’t for Naked & Famous‘s wide commercialization, many of us would never have been exposed to the world of premium denim.
The brand’s latest release, Arctic Selvedge, is a mash-up of two relatively emerging trends: natural selvedge and grey-caste denim. The 13Oz. denim, woven in Japan, is crafted using a combination of a light, heather grey-colored warp and a charcoal melange-colored weft; giving the fabric a toned down, snowy aesthetic. No surprises then that the product is named after the North Pole.
What makes this release interesting, is the fact that in creating a mash-up of the aforementioned trends, the design team at N&F have failed to retain the characteristics that made these trend’s so appealing. Specifically, natural selvedge darkens over time and grey-caste denim’s ability to still produce high contrast fades due to the often black or indigo warp. Whether intentional or not, it will certainly be interesting to follow the progress of a pair of these jeans.
- Name: Naked & Famous Arctic Selvedge Denim
- Weight: 13 Oz.
- Denim: Sanforized, heather grey warp, charcoal melange weft woven in Japan
- Fit: Weird Guy and Super Skinny Guy
- Other details:
- Custom rivets and buttons
- Super Skinny Guy fit features an exposed selvedge coin pocket
- White selvedge line
- Available at: Tate and Yoko for $176.00