• Start Here
  • Shop

WP Lavori: A Japanese Denim Project

For the last 30 years, Italy’s WP Lavori has been curating and collaborating with brands and designers that bring forth high quality products that are made with authenticity at the forefront of their minds. This has lead to partnerships with well established brands like Barbour, Woolrich, and Baracuta which has helped them grow and expand into new markets.

WP Lavori‘s latest endeavor is a jean that involves one of the oldest Japanese factories in Kurashiki’s Kojima district, which is responsible for creating some of the best denim for brands like Momotaro and Eternal. Simply named “A Japanese Denim Project“, the jean is a classic 5 pocket straight leg jean made from a 14 oz. selvedge Kurashiki denim.

The jean is one washed and features details like a selvedge coin pocket, hidden rivets, multi-color stitching, and a simple leather patch. Aesthetically speaking, the Japanese Denim Project jean is not a standout looking jean but WP Lavori‘s preference for aesthetics has always leaned towards more classic styles solidly made from high quality materials.

Given the pedigree of the brand and the origins of the fabric, the jean is surely meant to wear and age well over time which will show off the subtleties of the denim and construction.


  • Name: WP Lavori “A Japanese Denim Project” Jeans
  • Weight: 14 Oz.
  • Fabric: Sanforized Kurashiki one wash selvedge denim
  • Fit: Classic straight cut
  • Other details:
    • Hidden rivets
    • WP branded leather patch
    • Multi-colored stitching
    • Selvedge coin pocket
  • Available at: WP Store for $230


Front WP Lavori: A Japanese Denim Project Front Fit WP Lavori: A Japanese Denim Project Back Fit WP Lavori: A Japanese Denim Project WP Lavori: A Japanese Denim Project Factory


Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!