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aajja Japan: Denim Demon x Momotaro Collaborative Raw Denim

Continuing the introduction of Sweden’s very own  Denim Demon, we profile one of the brand’s most exciting pieces, the aajja Jamtli Japan Jean. Just when we thought that things couldn’t get better for the Swedes, Denim Demon teamed up with famed Japanese denim house Momotaro to produce this interesting collaboration.

Co-founder Oskar Sommarlund explains:

We met Katsu, the European representative from Momotaro, the first time in Amsterdam back in 2008 thru mutual friends. He’s a really nice guy and we had a fun night out. Ever since then we’ve stayed in touch thru the years. We are big fans of Momotaro so when we wanted to produce in Japan it was an easy choice to go to them. Luckily they were up for it.

The two brands have had a continuing working relationship together and are looking to add yet another style to their collaborative line for their Spring/Summer 14 collection.

Denim Demon Fits

The jeans themselves are constructed of  15 Oz. Japanese sanforized red line selvedge denim from the Okoyama mills. They are cut with a straight fit to maintain the traditional motif that has gone into planning and constructing the denim. Additional details present on the jeans are the traditional Swedish Sami pattern pocketing and yoke fabric along with hidden rivets and embroidery on the back pockets.

Let’s not forget the additional red, green and blue embroidery along the back right pocket as well, which represents a small homage Oskar’s home county. An eloquently designed leather back patch, V-shaped pocket arcuates and branded waist and fly buttons bring the garment together for a clean finished product.


  • Name: Denim Demon aajja Japan 
  • Weight: 15 Oz.
  • Fit: Straight
  • Denim: Raw Okoyama Mills Japanese Selvedge (Sanforized)
  • Other Details:
    • Denim Demon leather back patch
    • Button Fly
    • Branded buttons
    • Stamped Leather front belt loop
    • Sami Fabric pocketing and yoke fabric
    • Red, Green, and Blue back embroidery
    • V shaped back pocket arcuates
    • Hidden back pocket embroidery
    • copped riveting at stress points
    • hidden back pocket rivets
    • Red Line selvedge
  • Available for purchase at: Denim Demon for €250

Denim Demon Details

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