dutil. denim Fade February 2014 Re-Cap + $100 GC Giveaway

Though everyone takes to raw denim for their own reasons, one of the biggest drivers for taking the leap is the goal of obtaining high contrast, drool-worthy fades. dutil. denim‘s Fade February is a competition celebrating this very aspect of dungarees, which they hosted for the third year running last month at their Vancouver and Toronto locations. We were fortunate enough to join in on the annual, one-day event at their Vancouver outpost, as well chip in our two cents as part of the judging panel.

dutil.‘s location on Cordova Street, Vancouver; jam-packed with stacks of denim.

Denim enthusiasts of all ages and from all walks of life took part in Fade February; tallying about 25 strong in-store for the final showdown. As opposed to other contests that restrict length of wear, denim brand/model worn, etc. dutil.‘s Fade Friday doesn’t impose any criteria on participants whatsoever. The entry instructions are dead simple: pit your faded raw denim against those from other wearers and you could walk away with a fresh, new pair of raw denim (from Rogue Territory, Baldwin Denim, or Naked & Famous).

See below for a re-cap of the winners from both stores and be sure to hop over to dutil.‘s website for more information on their store.

Interested in winning a $100 gift certificate to dutil. denim? Simply let us know in the comments which denim below is your favorite and why. You’ll be entered into our random draw that will take place on Monday, March 17th at 5:00PM MT!Update: Congratulations Vinyl Scratch on winning yourself the $100 gift certificate!

Vancouver Winners

First place (middle) - Morgan Tanner, N&F x Momotaro after 3 years, 5 washes; second place (left) - Bryan Nguyen, N&F Elephant2 aftter 18 months, 1 soak, 1 ocean wash; third place (right) - Jesse Bemister, N&F x Momotaro 2 Jeans after 15 months, 2 washes, 1 soak

First place (middle) – Morgan Tanner’s N&F x Momotaro after 3 years, 5 washes; second place (left) – Bryan Nguyen’s N&F Elephant2 aftter 18 months, 1 soak, 1 ocean wash; third place (right) – Jesse Bemister’s N&F x Momotaro 2 after 15 months, 2 washes, 1 soak