On a theoretical level, denim companies revolve around the legitimacy of their products. Higher levels of legitimacy relies on either high quality-to-price ratio products, outstanding marketing, and/or the ability to offer unique or exceptional products. Different customers have different expectations and needs, thus balancing the goals and aims of denim companies can be quite difficult. That’s why it takes a remarkable amount of confidence and bravery to offer a pair of jeans for a “World Tour”. Case in point: the World Tour sponsored by NoKipple featuring Tokyo-based Trophy Clothing‘s signature 1605 Dirt Denim.
World Tour events typically function by passing around a single pair of jeans to people all over the world. Each person wears the jeans for a set amount of time, usually a month or so, and then sends the jeans to the next participant. During the month the participants are encouraged to carefully document and photograph their experiences in the jeans.
The Dirt Dash specifically functions like normal World Tours, with monthly rotations, and runs for one year. Participants are still encouraged to document and post updates, but NoKipple has a special incentive – the person who provides the best updates (to the discretion of the NoKipple staff) will win a pair of the signature Dirt Denim.
After months of traveling, sweating, and everyday activities, the jeans theoretically transform into a beautiful multicultural canvas capturing the lives of several people living far away from each-other. That is, if the jeans survive. World Tours are notorious for putting jeans at their most vulnerable. After all, when almost a dozen people wear the jeans every day without washing them, the fit and durability of the denim are put to the test by the different lifestyles and body types of several people.
Trophy clearly has confidence in their Dirt Denim, and they have good reason. Not only do the jeans look great with their rustic brown-indigo color and fantastic texture, but they’re also made of a sturdy 14.5 Oz. poly-cotton thread of varying width for maximum durability. Hand-set rivets and chain stitching complete the picture of a pair of jeans that focuses on durability and detailing, effectively creating a wonderful denim experience.
- Name: Trophy Dirt Denim Standard (1605)
- Weight: 14.5 Oz.
- Fit: Straight standard
- Other details:
- Loose weave gives uneven texture
- Chain stitched run off at hem
- Double stitched in-seam, with indigo stitching
- Two color, split selvedge
- Emblazoned brass buttons
- Hand settled rivets
- Available at: NoKipple for £215.00