• Start Here
  • Shop

Rivet & Hide Launches London Storefront

Until earlier this week, customers of UK denim mecca Rivet & Hide were limited to online shopping or appointment only visits. Well after two years and a lot of hard work, Danny Hodgson and his team were proud to open their permanent retail location on this past Thursday, April 17th in the Fitzrovia neighborhood of Central London.

Danny says it’s been a long time coming, “It was always the plan to get to this stage. We wanted to create a space that our customers would want to visit, see the great brands in person, hang out and chat denim.”

rivet and hide repair station

They’ve strived to make a space with as much character and history as the denim they sell. The flooring, shelves, fitting rooms, and storage units are all made out of reclaimed timber and beach Groyne wood from century old buildings in Southeast England. No two boards are the same, which meant every piece had to be specifically fitted.

rivet and hide store interior

Rivet and hide steel feather jeans

The famous pair of faded Steel Feathers.

rivet and hide clothing rack

rivet and hide iron heart back patch

rivet and hide union special chain stitch

rivet and hide interior


Head on down to Rivet & Hide for the UK’s best selection of brands like Iron Heart, Flat Head, Pure Blue Japan, and 3sixteen as well as chain stitch hemming. Location is 5 Windmill Street, London W1. Photos courtesy Horst Friedrichs.

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!