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Fade Friday – Naked & Famous Rainbow Core (15 months, 1 soak)

Without question, Naked & Famous is the Willy Wonka of the denim world. Beyond their affordable selvedge standards, the company has experimented with a whole manner of different ideas, be it their Red Core denim, cashmere denim, mixed twill, snowpants or the 32 Oz. behemoths. Keeping in line with the concept behind red cores, Naked & Famous released, for their Spring/Summer 2013 line, the Rainbow Core denim. Rather than have the core of the denim be monochromatic, this one sports a color spectrum as dynamic as possible.

But who would have the cajones to wear such an outlandish garment and see it through a proper evolution? Cue reddit user Vertizaq. After 15 months of wear, his jeans have only seen one soak, and that was due to a, “mayonnaise mishap.” The results, love them or hate them, are undeniably stunning.


  • Name: Naked & Famous Rainbow Core
  • Weight: 14 Oz.
  • Fit: WeirdGuy (Low rise, Tapered leg)
  • Denim: Sanforized, 100% Cotton Selvedge
  • Other Details:
    • Yarn is vat-dyed in the colors of the rainbow then rope dyed indigo (thus indigo denim fades to rainbow)




Rainbow After 1


Rainbow After 2

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