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Pure Blue Japan XX-020 – Just Released

The indigofera plant, a component of traditional style indigo dyes, is now well-recognized in the denim world as the symbol for Pure Blue Japan. PBJ and its infamous low-tension looms have created pair after pair of wonderfully slubby and textured jeans, but the company has not rested on its laurels – the latest release from PBJ, the XX-020 “Pop-up Jeans”, solidifies their place in irregular denim dominance.

While most raws fade to white, the Pop-ups have deep-dyed yarns which fade to a lighter blue instead, and the resulting evos are remarkable. When jeans fade, what physically occurs is the chemical-mechanical breakdown of the dye via sweat and friction. Jeans usually fade to white as most denim yarns are only partially dyed, but PBJ specifically deep-dyes theirs using an additional rope-dyeing step.

This concept is not necessarily new, companies such as Naked & Famous have used similar concepts, however what makes this specific pair of jeans interesting is the combination of the deep-dying technique combined with PBJ’s infamous denim.


    • Name: Pure Blue Japan XX-020
    • Weight: 14 Oz.
    • Fit: Tapered Slim
    • Fabric: 100% cotton deep-dyed indigo selvedge denim
    • Other Details:
      • Deep dyed blue core
      • Tonal navy stitching
    • Available at Rivet and Hide for £245





Last image

Images courtesy of Pure Blue Japan and Denimio.

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