Fade Friday – A.P.C. Petit New Standard (1.5 years, 6 washes, 0 soaks)

Getting into raw denim used to mean learning your A.P.C.’s. The French fashion label’s five pocket had minimalistic designs, quick fades, and an attainable price that made it the perfect starter jean.

Their quality has gone down as the price has gone up in the past few years, and a variety of other labels like Unbranded and Gustin have since dominated the entry level market, but the A.P.C. powerhouse still produces pretty much the same raw denim collection they have for decades.

Designer Jean Touitou revealed their latest fit, the Petit New Standard, nearly two years ago as the midway point between the slim straight New Standard and skinny Petit Standard models. Shortly thereafter, reader Sam Vangsness picked up a pair of the new cut and started his one-and-a-half year journey to this week’s Fade Friday.

Sam wore them hard, blowing out both knees and the crotch, necessitating a few home repairs. He also didn’t have them hemmed, leading to stack fades up the hems, and kept a pocketknife in his back right pocket for some very defined outline fades. Have a look at the full pics below.


  • Name: A.P.C. Petit New Standard
  • Weight: 12oz.
  • Fabric: Sanforized 100% cotton red-line selvedge denim
  • Fit: Slim straight
  • Unique features:
    • A.P.C. branded buttons and rivets
    • No leather patch
    • Lock-stitched hem
  • Available for $185








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