This marks our fourth installment in our series on “innovation” in the world of raw denim. We’ve been speaking with experts within the industry to get their take on this idea as it applies to our beloved fabric and its market.
Tellason is no stranger to our site, and in the five years that they’ve been around, they have made an indelible mark in the world of raw denim. When we speak of “innovation” and Tellason, we have to go beyond the surface-level characteristics of denim to its basic elements, such as fabric. It’s not readily apparent that they developed a denim with Cone Mills that had more indigo concentration than the mill had ever produced.
Part of their ethos rests on the idea of consistency: they wish to give a person the same product five years down the line if he or she loves it and wishes to buy it again in the same form. While this sounds contrary to the idea of “innovation,” it is actually an attitude that is not necessarily prevalent in the world of denim.
We had the privilege of speaking with Pete Searson, one of the co-owners of Tellason. We asked him the same questions as our other experts. Here’s his take.
Heddels (Jon Dalley): What do you feel is the most innovative part of the raw denim market right now?
RD: What are your thoughts on the many brands entering the market right now?
RD: Anything you would like to add?