LA-based denim label Cult of Individuality is going all out on a fading contest starting this October. Cult wants to see how their raw denim breaks in, fades, and ages with the different personalities of their wearers so they’re inviting customers to wear a pair of their jeans as hard as possible from October 1 through April 30.
The winning pair, as judged online by Cult’s fans starting May 1, 2015, will win $1,000 credit at the Cult store and then be immortalized in their own wash for future COI jeans.
Signing up is simple, just get a pair of raw Cult jeans and register on their blog. Then post a photo on Twitter or Instagram of your unworn pair using the #CultFutureVintage hashtag before October 5th.
Their team, including COI’s founder and creative director Ron Poisson, will be checking in throughout the contest with additional challenges and giveaways. Happy fading!