• Start Here
  • Shop

Fade Friday – Unbranded 121 (7 months, 1 wash)

Unbranded’s 21oz. denim sheds indigo like it’s nobody’s business. I’d like to imagine that after you buy a new pair of 21oz. Unbrandeds you just leave a cloud of hazy blue dust behind you wherever you go, like some rope-dyed version of Pigpen from Charlie Brown. They get fades that crazy fast.

Today’s Fade Friday is just such a pair from reader Brendon Cooper who’s worn his jeans for just over half a year but already has some amazingly high contrast, including knees that are white with wear. His short stature also lead to very well defined stacks and honeycomb fades.

The only thing that seems to be falling apart is the indigo, as there is no significant blowouts or wear on the fabric just yet. These pants should keep on wearing, and fading, for a long time to come.


  • Name: Unbranded 121
  • Fabric: 100% cotton Japanese selvedge denim
  • Weight: 21oz.
  • Fit: Skinny
  • Unique features:
    • Blank leather patch
    • Hidden back pocket rivets
    • No branding whatsoever
  • Available for $118









Think your fades are worthy of Fade Friday fame? Send your pics to [email protected]

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!