• Start Here
  • Shop

Fade Friday – Pure Blue Japan 24-005 (14 months, 2 washes, 1 soak)

Fade Friday – Pure Blue Japan 24-005 (14 months, 2 washes, 1 soak)


Fade Friday – Pure Blue Japan 24-005 (14 months, 2 washes, 1 soak)


Heavy weight often necessitates heavy wear. When you’re wearing jeans with twice as much cotton as a normal pair, it can take twice the activity to make your mark on them. That didn’t seem to be a problem for Michael Smith, who made more than his impression on this pair of 24oz. jeans from Pure Blue Japan.

Michael bought PBJ’s heaviest pair in May of last year and has since taken them, “through 5 roadtrips, 3 camping trips, several hiking excursions, and a lot of house shows/concerts.” That amount of wear has added up to several repair jobs, both DIY and professionally done. And even though he doesn’t use the pockets, they too have been worn to shreds. The jeans will soon be entering a temporary retirement, however, as Michael is about to start a contest with another pair of PBJs.

The denim has lost a lot of indigo in just over a year of wear, with especially high contrast fades around the honeycombs and stacks plus moderate contrast on the whiskers. The rest of the jean is relatively evenly faded with that deep brown/grey patina that develops on infrequently washed denim. See the full pics above.


  • Name: Pure Blue Japan 24-005
  • Fabric: Unsanforized 100% cotton Japanese selvedge denim
  • Weight: 24oz.
  • Fit: Slim straight
  • Unique Features:
    • Sheepskin leather patch
    • Embroidered indigofera leaf on back pocket
    • All cotton thread
  • Available for $418

Think your fades are worthy of Fade Friday fame? Send your pics to [email protected]

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!