“Beachniks” Levi’s Red Tab Spring Summer 15 Lookbook
Levi’s Red Tab returns for the Spring/Summer 2015 season with their lookbook entitled, “Beachniks.” The collection is a tribute to the beatnik style of the 1960’s clearly mixed with California beach culture. Monochromatic looks in beach-inspired palettes made of dusty blues, tans, and off-whites come together in this lookbook which was shot in Levi’s native town of San Francisco.
Vintage inspired takes on their iconic trucker jacket are seen with chainstitch embroidery recalling lifestyles one can still find at home in the many thrift stores along Haight Street. Other than that and some pale breton stripes, the spring/summer collection has a minimalist slant as there are no floral prints nor madras checks.
As we inch toward the warmer months, a subtle push for California cool spans throughout the Beachniks lookbook and will eventually make its way to Levi’s stores in the coming weeks.