• Start Here
  • Shop

Fade of the Day – Naked & Famous Okayama Spirit (2 Years, 3 Soaks)

Good fades aren’t just about high contrast indigo loss, but rather the story they tell from their owner’s lifestyle. Will Yee of San Francisco has worn this pair of Naked & Famous Okayama Spirit jeans (and no others) for two years, and his irregular fades come from an unlikely source: a stick shift. He says this has caused the left leg fade to be off center since he was always reaching for the clutch. That’s not to mention the time Yee says he put in at the office, hiking, and walking up lots of stairs with these slubby jeans.


  • Name: Naked & Famous Okayama Spirit
  • Fabric: Unsanforized raw selvedge denim from Okayama, Japan
  • Weight: 16oz.
  • Fit: Straight, tapered leg, regular rise
  • Unique Features:
    • Exposed selvedge coin pocket
    • 10 oz. natural vegetable tan leather patch
    • Logo buttons
  • Available for $198 at Tate + Yoko

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!