Iron Heart products just became a little less expensive. It’s all because of the weakening of the Japanese Yen against the US Dollar and British Pound. As a result, we’ll see prices drop by about 10% overall on the Iron Heart International website.
Now that still may not be enough for some folks to reach into their pockets for a pair of Devil’s Fit jeans, but it’s better than nothing. The IH-777S jeans pictured above just dropped from $375 to $335. At the very least, it’ll save you some scratch which you can then use for hemming or a repair. According to IH’s Euro-boss Giles Padmore:
Over the past few months the Japanese yen has weakened against the US dollar and the UK pound, which means it costs us less to purchase stock of extant and new Iron Heart items. After consultation with our retailers we feel confident this situation will remain for some time and we decided we should pass these savings on to you and the customers who buy from retail outlets around the world.
Whether or not other brands will follow suit is, for now, an unanswered question. And, just exactly how the economics will play out and affect the market remains to be seen, but we’ll be sure to keep our ears to the ground.
To see Iron Heart’s official blog post on the change and shop the reductions, click here.