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Fade of the Day – Gustin Okayama Standard (13 Months, Unknown Washes, 1 Soak)

Gustin as a company is doing something that not many others do and it’s met with mixed feelings. Gustin, for those who don’t know, sell their jeans at a whole sale price through a crowdfunding model. This model allows you to buy jeans that use nice fabrics for a cheaper price. Though their prices are lower, the fades don’t necessarily correlate with that small price tag.

Today’s feature, the Gustin Okayama Standard, comes to us from Taylor Ostberg of Utah. Ostberg wore this piece everyday for 13 months and his pockets show the time. Upgrading to a bigger phone increased the wear on his left pocket which, in turn, has warranted some repairs. And his jeans are all the better for it.

Keep wearing and stay raw, Taylor!


  • Name: Gustin Okayama Standard
  • Fabric: Japanese selvedge
  • Weight: 14.5 oz.
  • Fit: Slim
  • Unique Features:
    • Contrast Stitching
    • Selvedge detail belt loop
  • Available at Gustin for $81

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