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Fade of the Day – A.P.C. Petit New Standard (1 Year, 0 Washes)

When embarking on a raw denim journey, A.P.C. is often the one brand that’s there in the very beginning. With today’s Fade of the Day, a pair of Petit New Standard jeans, we remember why.

Though they’re by no means the most dazzling jeans, the A.P.C. denim fabric is unmistakable and full of character. Gabriel Rios of Mexico has been wearing his pair for a year now and has yet to take them to water. The result is that beautiful grey-ish blue hue giving way to the natural cotton color underneath. The fabric’s texture really shows, though it’s not slubby, and he’s managed to get some promising honey combs, whiskers, and stacks.


  • Name: A.P.C. Petit New Standard
  • Fabric: 100% cotton selvedge denim
  • Weight: 12 oz.
  • Fit: Slim straight
  • Unique Features:
    • Felled inseams
    • Tucked belt loops
  • Available for $185 at Need Supply Co.

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