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Fade of the Day – Pure Blue Japan Deep Indigo Jacket (10 Months, 1 Wash)

This submission couldn’t have been better-timed now that fall is just around the corner. This deep indigo jacket by Pure Blue Japan is a wardrobe staple and Edwin Song understands that. Edward wore this jacket camping, hiking, and just on a daily basis. What’s really unique about his jacket is the intense seat belt fade over the left shoulder! Edward says he commutes a lot by car and by the looks of it, that’s an understatement.

After 10 months of use, this jacket shows a lot of promise. The honeycombs on the arms and the fades across the chest add to the beauty of what PBJ has produced. Can’t wait to see what another 10 months will do to this jacket.

Keep buckling up and stay raw!


  • Name: Pure Blue Japan Deep Indigo denim jacket
  • Fabric: 100% cotton raw selvedge denim, indigo warp, indigo weft
  • Weight: 13 oz.
  • Unique Features:
    • Iron buttons
    • Washed once
  • Available for $380 at Rivet & Hide