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Fade of the Day – Pure Blue Japan xx-020 (4 Months, 1 Wash, 4 Soaks)

What better way is there to start college than with a pair of crispy raw jeans? Today’s submission comes to us from Seean Kim of Maryland who wore this pair of Pure Blue Japan xx-020‘s walking several miles a day running between classes.The deep indigo is beginning to reveal its inky character with the help of Kim’s large cell phone, a Samsung Note, as well as his Norse Projects wallet.

Ever the helpful boyfriend, Kim helped his girlfriend paint her room which resulted in some paint splatter at the cuffs. For Valentine’s Day, his girlfriend had his name engraved on a small metal plate which he keeps in his rear pocket. There you have it. The way to a man’s heart is not through his stomach, but via fades.

For pictures of Korean food, you can follow Kim on Instagram.


  • Name: Pure Blue Japan XX-020
  • Fabric: 100% cotton deep indigo-dyed selvedge denim
  • Weight: 14 oz.
  • Fit: Tapered slim
  • Other Details:
    • Deep dyed blue core
    • Tonal navy stitching
  • Available at Rivet and Hide for £245

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