• Start Here
  • Shop

Fade Friday – Pure Blue Japan X015 (1 Year)

Fade Friday – Pure Blue Japan X015 (1 Year)

Before. Courtesy: Rivet and Hide

So you’ve been wearing your jeans dutifully for a year straight now, eh? So has this guy, but we’re pretty sure his pair is more faded than yours. This week’s Fade Friday has been crowned and they come to us by way of UK retailer Rivet and Hide. Worn by a customer of theirs, this pair of Pure Blue Japan X015‘s have taken a beating worse than that one scene from Fight Club with Jared Leto.

There’s not much contrast here only because there’s generally not that much indigo (or fabric) left. Things are real breezy with three massive tears in the front and several smaller ones in the back. Even with the skillful darning repairs, these jeans were no match for the anonymous wearer.


  • Name: Pure Blue Japan X015
  • Fabric: 100 % cotton selvedge denim
  • Weight: 14 oz.
  • Fit: Slim straight
  • Unique Features:
    • Hidden Rivets
    • Sheep skin leather patch
    • Iron buttons
  • Available for £239 or $366 at Rivet and Hide