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Fade of the Day – Pure Blue Japan XX-003 (7+ Years, 13 Washes)

Fade of the Day – Pure Blue Japan XX-003 (7+ Years, 13 Washes)

Before. Courtesy: Rivet and Hide

Your first pair of raw denim jeans can lead you through a lot of different paths. They could be your first and only pair. Or, they could be just the initial snowflake in an indigo avalanche. For today’s Fade of the Day, it led to, among other things, opening up a first rate menswear store.

From Jeremy Smith, co-founder of Standard & Strange, comes his first, a pair of Pure Blue Japan XX-003′s. He obliged them no water for the first year of wear and thereafter a biannual wash for a total of 13 washes. For those of you counting, that’s about 7 years of total wear.  After several repairs, they’re sporting some vintage-looking fades, and although they don’t get much wear these days, they do hang around the Oakland shop as a testimony to the pleasures of raw denim.

You can visit Jeremy, and see his PBJ’s on display at the shop, located at 5010 Telegraph Avenue
Oakland, CA 94609. Or, if you’re not in the area, you can follow the team over on Instagram.


  • Name: Pure Blue Japan XX-003
  • Fabric: Slubby Japanese selvedge denim
  • Weight: 14oz.
  • Fit: Regular taper
  • Unique Features:
    • Sheepskin leather patch
    • All cotton thread
  • Available for $275 at Blue in Green.

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