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Fade of the Day – Nudie Jeans Co Conny Dry (4 Years, 3 Months, 3 Washes)

If you own a raw denim jacket, you may find that it takes a good amount of time, effort, and wear to achieve noticeable fades. Heddels reader Diderik Elvsveen from Norway understood this magical equation, and spent over four years wearing his Nudie Jeans Co. Conny Dry jacket as much as he could.

The term “whiskery pits” might make you think of that old guy operating the Tilt-A-Whirl at your local summer fair, but in this case it’s actually a good thing. This jacket is faded in all the right spots, with some awesome crease lines and lightened cuffs and elbows. While the jacket is a little small for him now, Diderik still wears it out to show the denim evolution potential to other stores (did we mention he’s also an account manager for Nudie?) Keep up with Diderik on Instagram!


  • Name: Nudie Jeans Co. Conny Dry
  • Fabric: 100% cotton
  • Unique Features:
    • Signature Nudie embroidery on upper back
    • Orange contrast stitching throughout
  • No longer available

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