There are plenty of stores that do their own house line. Often times, though, they end up falling short of their third party counterparts. They’re either cheap copies of other designs, or poorly designed pieces that lack appeal. Up There Store‘s in-house line, Premier, seems to navigate those pitfalls with grace as evidenced by their spring/summer ’16 lookbook.
It’s their third installment and it takes on a contemporary casual feel. Nothing outlandish, nothing too boring, it rides a nice line. It’s all made in Japan with Japanese fabrics (Australia’s Asian proximity has its perks), so you can bet that it’s made to last. The collection includes all cotton loop terry sweatshirts with v-inserts, denim and chambray button-ups with gussets and chain-stitch runoff, as well as solid basic chinos. The real standout, however, is their Alpine Parka. It’s a classic jacket with just the right amount of storage. And it’s made with Ventile, so it’s totally waterproof.
The collection ranges from 80AUD (~60USD) to 549AUD (~415USD) and you can find it in their brick and mortar locations or online. (Plus, with the H.R. 644 having recently gone into effect, you can get each piece shipped to the U.S. duty free.)