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Fade of the Day – Unbranded UB201 (2 Years, 1 Month, 4 Washes)

Fade of the Day – Unbranded UB201 (2 Years, 1 Month, 4 Washes)

Before. Courtesy: Nordstrom

From the hometown of blue jeans, Jake Heller has been wearing his jeans through thick and thin all the way to fade glory. After just over 2 years, there have been numerous repairs to the crotch, but by all accounts, these Unbranded UB201‘s still kicking.

Some nice contrast has revealed his whiskers and carved out some honeycombs. And, not only has he kept a written record of his wear and wash regimen on the pocket bag, there’s even a fade record of his phone upgrades. From the iPhone 4s to the 5s to the 6s, the fades show it all.

You can follow him and his San Francisco shenanigans over on Instagram.


  • Name: Unbranded UB201
  • Fabric: 100% cotton sanforized selvedge denim
  • Weight: 14.5 oz.
  • Fit: Tapered
  • Unique Features:
    • Hidden selvedge coin pocket detail
    • Hidden rivets
  • Available for $82 at Nordstrom.

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