Levi’s Commuter x Google Jacquard Trucker Jacket
Just last week, Google’s annual developer conference, Google I/O, took place and confirmed for us that they are Skynet and this is where it all ends. So, as the world slowly starts to crumble beneath Alexa and Siri’s silicon fists, why not join in on the fun?
In this collaboration between Levi’s and Google, they show us how Google’s Jacquard technology can work in conjunction with your wardrobe. Fabrics can now be woven using conductive yarns capable of transmitting information to perform all sorts of tasks. They’re strong enough to be woven using industrial looms, so scaling this technology isn’t very difficult. It’s the next step in wearable technology and it doesn’t look as lame as a Fitbit or Google Glass. As your hopes and dreams of a bright future for humanity start to fade, your raw denim wardrobe can fade along with it.
The video shows off the potential capabilities of a trucker jacket woven with Jacquard technology including getting real-time directions on your commute, bumping some dope beats, and even ignoring calls from your boss. Call it the Type 4.0 jacket.
How will this play out in the market? Could it be just another short-lived trend? Whatever the case may be, it was good knowing you. See you at Judgment Day. Okay Google, take me now.
Prepare for the end and learn more about our inevitable demise over at the Project Jacquard site.