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Fade of the Day – Pure Blue Japan XX-011 (3 Years, 4 Months, Unknown Washes)

Courtesy of Evan Senter of San Fransisco, today’s Fade of the Day showcases a very well-aged pair of three-year-old Pure Blue Japan XX-011’s. Having worn them for almost a year before washing them for the first time, they’ve since gone through an unknown number of washes, which may explain the severe indigo loss.

Being “beat to hell”, as Evan describes them, gives these jeans amazing character. Almost all of the original indigo has faded, but what we do have are some pronounced honeycombs and streaky fades. The lap and knees are nearly white and coupled with the minor repairs, what we’re left with is a pair of raw denim jeans that you make your own. The formula is simple, folks: wear, wash, repeat!

Pure Blue Japan XX-011 Raw Denim Jeans

  • Fabric: 100% cotton Japanese selvedge raw denim
  • Fabric weight: 13.5 oz.
  • Fabric source: Okayama, Japan
  • Made in: Japan
  • Fit: Slim tapered
  • Additional details:
  • Available at: Rivet & Hide for $305