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Wrangler x Nonnative “Ground Control” Cowboy Collection

The most stylistically silent of the Big Three members is coming in for the W. W as in Wrangler. While Levi’s has dominated the more fashion forward denim scene the past couple decades, Lee (save for their brief 101 collection) and Wrangler have been content as downmarket K-Mart clothes. Well, that ends today, with an exciting new collab between Wrangler and Japanese streetwear label nonnative.

The “Ground Control” collab looks to Wrangler’s iconic cowboy look in Texas with denim jeans, jacket, and a shirt based off of Dallas, Fort Worth, Houston, and Austin. Despite nonnative’s avant garde roots, the collection looks relatively tame with slim fits, subtle details, and higher quality fabric than you’d expect on Brett Favre’s pair.

Despite their American heritage, this collection is currently only available in Japan for 22,680 JPY – 37,800 JPY (~$214 – $357) at Coverchord.