Although Goldwin may not be a household name brand, they’ve certainly put in their time in the garment industry. Dating all the way back to the 1960s, they were producing some of the earliest Japanese technical ski apparel, and from the late ’80s to the present day, they’ve retained their status as an official supplier of the Swedish national ski team. Today, however, we’re not talking about ski apparel. Goldwin has imparted their knowledge of performance-oriented clothing onto some normal, everyday pieces too, like their new Indigo GO41703 Utility Short Sleeve Shirt, built with just the right touch of modern and functional features to keep you looking sharp.
As the title of this article implies, this isn’t your average blue button up shirt. The fabric is comprised of 51% cotton and 49% paper, and is cut in a form that pulls strong influence from vintage workwear, down to the single chest pocket and exposed stitching around the inside pocket. But don’t confuse it for a heritage piece, because there’s plenty of modern in this shirt — like the mesh material used for the inner pocket bag and the combination snap and regular buttons down the front. It’s a strong release for a brand that has flown under the menswear radar for many years, and shows promise for their more fashion-oriented releases in the future.
Available for $200 at Blue in Green.