CORDURA® fabrics have been the brand extending the life of your already durable goods for the past five decades. They’ve been in the warps and wefts of the likes of Iron Heart, Atelier De L’armee, and made several appearances in this Five Plus One post we did on synthetic fabric backpacks. Celebrating 50 years of fabric innovation, CORDURA® has just teamed up with a trio of industry leaders to mix up the denim game:

• Even longer in the game than CORDURA®, Cone Mills has been pumping out fabric for over 100 years. With Cone’s prestigious White Oak plant, the CORDURA® brand takes advantage of the storied Draper X3 looms to produce American-made high performance selvedge denim that lasts longer than normal.

• Weaving together the best of both worlds, CORDURA® brand and TENCEL® fiber come together for a range of denim fabrics that offer both strength and softness. Known for its natural botanic origins, TENCEL® fiber boasts greater absorbency than cotton while staying cooler than linen and softer than silk. Pair that with the durability of CORDURA® fabric and you’ve got a fiber that’s as strong as it is soft.

• Cotton Inc. is the research and promotion company for American cotton producers and importers. But you may remember them more for the phrase ‘the fabric of our lives’. Cotton blended with CORDURA® fiber extends the life of your favorite jeans and t-shirts and seamlessly brings heritage together with innovation.

CORDURA® brand continues to work with powerhouse producers like Artistic Milliners, Arvind, Advanced Denim, and Kipas, in addition to Cone Mills, so you can expect to see more durable denims in the near future. To learn more about CORDURA® Denim innovations and the brand’s 50th anniversary celebrations, visit www.cordura.com/50years.