If you’re reading this article, there’s a good chance that you’ve probably owned at least one pair of Levi’s in your life. While the company is, quite literally, synonymous with the word “jeans”, they never get complacent and always manage to keep it relevant with a legacy that spans multiple generations all over the world and pulls them in for one big denim hug.

Maybe it’s due to the hard work of their genius marketing department, or maybe it’s because the products are good, or maybe they made a Faustian bargain in the 1880s that didn’t have an expiration date… we’ll let you decide. And celebrating this unrivaled longevity, their latest video project pays homage to the 501 through the history of music.

This video shows a series of mini interviews with musicians ranging from Snoop Dogg to Joyce Manor, all discussing the power of music and eventually tying it into the role that fashion has and continues to play in the industry.