Fade Friday – A.P.C. New Standard (9 Years, Unknown Washes and Soaks)

It’s Fade Friday! Let’s kickstart the weekend with a pair of A.P.C. New Standards which spent almost a decade in the fade game. They come to us from a Heddels reader in the U.S.A. who tells us these outstanding fades are the result of nine years of wear that exposed them to a little bit of everything—from desk work to hiking and biking.

The number of washes and soaks is unknown, but judging by the intense dye-loss we’re seeing here, these A.P.C.s have seen a fair amount of water in their time. And like all good fades, the dye loss is complimented by a defined wear-pattern that has faded the denim in all the right places. Whiskers crawl over the lap and down the inner thighs, and the honeycombs are damn near perfect—crispy, defined, and wrapping around to the knees. The seat matches the faded-white tone of the lap, and the back pocket is one of many areas that have required some gnarly repairs over the years.

The best part is, the reader ended up selling these A.P.C.s for a profit! So, even though he’s let them go, they had a good ride and left him with some extra cash in his wallet.


A.P.C. New Standard Raw Denim Jeans

  • Fabric: 100% cotton Japanese raw selvedge denim
  • Fabric weight: 14.5 oz.
  • Fabric source: Japan
  • Made in: China
  • Fit: Straight tapered
  • Additional details:
    • Classic orange top-stitching
    • Unisex
    • First button engraved “A.P.C. rue Madame près du Luxembourg”
  • Available at: Armitage & McMillan for $185