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Recycling Used Denim Into New Cotton With AFGI’s PCW Machine – Video

It’s no secret that we buy more clothes than we could actually use. Americans alone toss out more than 13 million tons of clothing annually, but even if you’re donating your garments to a charitable organization, it could still be destined for a landfill.

Textile and apparel manufacturers have been taking note of the environmental imperative created by fashion’s resource drain, and companies like Artistic Fabric & Garment Industries in Pakistan are stepping up to reduce the impact of their business. AFGI’s latest effort aims to catch those post-consumer waste (PCW) garments before they hit the landfill and recycle them into cotton fibers.

Their PCW system can process up to 1700 pounds of denim fabric per hour, which can then be spun and woven back in with new cotton for completely new jeans. We had a firsthand tour with the system’s designer, Ampelio Del Lago, which you can view above.

For more info on AFGI’s recycling system, check out their website.

Video by Open-End Agency, helping companies market themselves authentically and transparently.

This video is made in partnership with New York Denim Days, happening from September 30 – October 1st. For ticket information, visit their website.