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Fade of the Day – Giordano Essential (7 Years, Unknown Washes)

While we know that having the fanciest, rawest pair of jeans doesn’t necessarily mean great fades, it’s easy to forget just how important the actual wearer is. After all, a pair of jeans doesn’t have to be selvedge or even raw to have great fades.

Just ask Haikal Attamini, whose Giordano Essential jeans were neither selvedge nor raw, but turned out pretty swell after seven years and nine months of wear. They were his only pair of jeans in college, so they got a lot of love and that dedication to this one pair brought him all the way here to our Fade of the Day! So maybe next time, don’t turn your nose up at a pair without a selvedge edge: it’s up to you, the wearer, to get the sick fades.

You can follow Haikal on Instagram.

Giordano Essential Jeans

  • Fabric: Stretch cotton denim
  • Fabric weight: Unknown
  • Fabric source: Unknown
  • Made in: Unknown
  • Fit: Slim Tapered
  • Additional Details:
    • Some pre-faded whiskers
    • Waistband embroidery
  • Available at: Currently unavailable.