• Start Here
  • Shop

Fade of the Day – Unbranded UB221 (2 Years, 15 Washes)

Unbranded delivers exactly what its name promises: a label-less, stripped-down, gateway drug into our indigo-tinted world. Our Fade of the Day today is a pair of Unbranded UB221’s that have been stripped even further–of nearly all their indigo.

The stripping in question was done by Nurlan in Seattle, Washington, who in turn, stripped them off his body to send us these pics. Nurlan works as a field supervisor which involves taking job trips to various sites throughout Greater Seattle, exposing him to wind, rain, and all varieties of mud. Such mud has required a higher than average number of washes, 15 to be exact, but as a result he hasn’t needed any repairs.

He’s got honeycombs and whiskers you would expect from hard use, but all that washing has faded them considerably. There is some serious roping on the hems and the seat has almost turned white.

Unbranded UB221 Raw Denim Jeans

  • Fabric: 100% cotton selvedge denim
  • Fabric weight: 21 oz.
  • Fabric source: Japan
  • Made in: China (Macau)
  • Fit: Slim tapered
  • Additional Details:
    • Leather patch
    • Button fly
  • Available at: Blue Owl for $118

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!