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Veja’s Pack Man V10 Leather Sneakers are Organic, Fair Trade, and Low Chrome

Clean, well-built, and ethically sourced—what more could you want from a white sneaker? It may be winter on this side of the globe, but Veja came through with their Pack Man V10 Leather sneaker to challenge your rugged boots for their place in your daily get-up.

If you haven’t run into Veja or their products before, the brand aims to be completely transparent in the production of their sneakers, ensuring that all materials used are procured ethically from a sustainable source. In this instance, they’ve placed the Pack Man V10 on a sole-unit crafted from wild Amazonian rubber, obtained using no industrial processes that can harm the rainforest or other environments. Additionally, the lining and insole are crafted from recycled organic cotton for a truly sustainable ride.

And if you were wondering about the leather itself, the upper is made from white low-chrome leather, which is sourced from cattle that haven’t been reared in the Amazon—a practice that heavily contributes to deforestation.

Each pair is made in Brazil and available at Superdenim for £125.